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    Live · Refreshed monthly · As of December 1, 2026

    Marketing Review Benchmarks

    Aggregated, anonymized marketing-compliance data from the RegReview and ADScanner platforms — see what regulators are flagging, how firms compare, and how fast reviews close. Rolling 90 days, n ≥ 25 floor.

    42,318

    Pieces scanned

    187

    Firms represented

    68/100

    Avg risk score

    34%

    Needed rewrite

    19h

    Median approval

    41%

    First-pass approved

    Top 10 Marketing Rule flag categories

    Share of all findings across live ADScanner reviews in the rolling 90 days window.

    • 1

      Performance claims without required disclosure

      22%
    • 2

      Missing or incomplete testimonial disclosures (Rule 206(4)-1)

      17%
    • 3

      Cherry-picked / non-representative case studies

      12%
    • 4

      Prohibited superlatives ('best', 'guaranteed', 'safest')

      10%
    • 5

      Hypothetical performance shown without methodology

      9%
    • 6

      Third-party rating without material-conflict disclosure

      7%
    • 7

      Social media reshares missing archive/entity tag

      6%
    • 8

      Comparisons without net-of-fees basis

      5%
    • 9

      Predictive / forward-looking language

      4%
    • 10

      Improper use of registered marks / affiliations

      3%

    Risk & rewrite rate by industry pack

    ADScanner industry packs with n ≥ 25 firms. Healthcare and real estate are below the floor this window.

    Industry packAvg risk scoreNeeded rewriteFirms
    Financial services (RIA / BD)71/10038%92
    Insurance74/10042%26
    Mortgage66/10031%25
    Banking58/10024%25
    Legal55/10022%26
    Tax & accounting52/10019%25

    Scan volume by jurisdiction

    • SEC / FINRA
      68%
    • FCA
      14%
    • CSA
      11%
    • ASIC
      7%

    RegReview approval turn-time

    AUM bandMedian1st-pass
    < $250M AUM12h48%
    $250M–$1B AUM18h43%
    $1B–$5B AUM24h37%
    > $5B AUM31h32%

    Methodology

    • Aggregated from live RegReview and ADScanner activity. No firm-level or client-identifying data is exposed.
    • Rolling 90-day window, refreshed monthly on the 1st.
    • Segments (industry pack, AUM band, jurisdiction) publish only when n ≥ 25 firms.
    • Firms may opt out of aggregation at any time.

    Want the full quarterly cut?

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